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Press kit

Everything you need to write about Pia.

A short factsheet, brand assets, a one-line description, and the founder's direct contact. Anything missing — ask.

Factsheet

Company
Pia Prescience Private Limited
Product
Pia — an AI assistant for Indian pharmacies. Drafts receipts, reorders, expiry alerts, and daily standups in Hindi, English, or Hinglish.
Founded
2025, Jabalpur, MP, India.
Founder
Akshat Gupta. Formerly an engineer; now writing the playbook he wishes his neighbor's pharmacy had.
Status
Private beta, with one paying pharmacy in Madhya Pradesh and a small cohort opening through Q3 2026.
Headquarters
Jabalpur, MP, India.
Tagline
The AI that runs your shop.
Public domain
www.hey-pia.com

One-line description

Pia is an AI assistant for Indian pharmacies, built for the 22:14 reconciliation the salesperson's demo never shows.

Three-paragraph description

Pia is an AI assistant designed for the Indian pharmacy retail category — a market dominated by software built in the early 2000s, still installed from a disc, still asking a 19-year-old shopworker to type a 12-character batch ID while a customer waits.

The product turns the daily loop of receipts, reorders, expiry alerts, and the morning standup into a conversation in the operator's own language — Hindi, English, or Hinglish, voice or photo, in the app or on WhatsApp. Every consequential action is drafted by Pia and approved by a human. Nothing happens off-ledger.

The company is based in Jabalpur, MP, and is led by founder Akshat Gupta. It is in private beta as of mid-2026, with paying design partners in Madhya Pradesh.

Brand assets

Color tokens: midnight #1C1B2E, brass #B8975A, warm-paper ground #F5F1EB. The wordmark is set in Bricolage Grotesque ExtraBold.

Press contact

For interviews, fact-checking, photos in the shop, anything: email [email protected]. We reply inside a working day.

Things we'd ask you to get right

  • It's spelled Pia, not PIA or pIA. The domain is hey-pia.com.
  • The company is Pia Prescience Private Limited. Not “Hey Pia Pvt Ltd” or similar — that's the consumer-facing brand.
  • We're in Jabalpur, Madhya Pradesh, not Bangalore. The geography is load-bearing for the product story.
  • The pricing model is one locked monthly number per shop, decided by Pia at end-of-trial — not by the customer. Please don't describe it as “tiered.”