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Pia

The AI that
runs your
pharmacy.

आज से, आपकी दुकान Pia चलाएगी।

Pia drafts the boring things — supplier receipts, reorders, expiry alerts, the daily standup. She talks to your worker in their language. Then she waits. You approve. Pia acts.

Try free for 30 daysTalk on WhatsApp
Built keeping your needs in mindDPDPA 2023Per-location encrypted

The Pia loop

Drafts. Review. Publish.

Pia never writes without showing you first. Every consequential action follows the same rhythm — the one your shop already runs on, just faster.

01
Ask

You — or your worker — just say it.

Type. Voice. WhatsApp. Photo. Pia hears the request in the language it arrived in. No menus, no forms.

Owner
Fair Pharma ka receipt scan kar do
Pia se baat karein…
02
Draft

Pia drafts — every field, every cell.

She extracts, matches, calculates. Low-confidence cells are flagged in amber, never hidden. The brass border means she's holding it for you.

Draft · Fair Pharma92% conf.
Dolo 650 · 10×1012 strips
Pan 40 · qty unclear~8 strips
Azithral 5004 strips
GST · 5% slab₹240
Total · 9 lines₹4,872
03
Approve

One tap. Published.

Stock updates. Audit row appended. Supplier notified on WhatsApp. The brass shimmer drops — Pia is done.

Published to ledger

AKD-220714 · 22:14:08 · audit row #2987

Look inside

Every tab. Every flow.
Built for 10:14 PM, not the dashboard demo.

Most shop-software is built for the salesperson clicking through a feature tour. Pia is built for the 45-year-old pharmacist reconciling cash at 10pm after a 14-hour day. Every screen has one job, in one tap.
01 · TAB

Today

Greeting, KPIs, stockout risks, what Pia did overnight — your morning standup.

02 · PIA

Pia chat

Type or speak in Hindi, English, Hinglish. Replies arrive as cards, tables, drafts — not walls of text.

03 · OCR

Scanned bill review

9 lines from a paper receipt, in 3 seconds. GST, batches, expiry — already matched to your catalog.

04 · TAB

Inventory

Every batch, every shelf, every days-to-expiry. Sorted by what's actually about to hurt you.

05 · TAB

Orders

Appointments, refills, prescriptions — grouped by day. Tap any to see the full bill and customer.

06 · FLOW

Butterfly view

One product, every transaction. Purchases on the left, sales on the right. See velocity at a glance.

07 · TAB

Customers

Who comes back, who doesn't. Refill due-dates. Top spenders. Quietly, without nagging anyone.

08 · PIA

Approvals

Every Pia draft waiting on you. Filter by source, sort by urgency. Bulk approve with confidence.

09 · FLOW

Users & roles

Owner, manager, worker, family. Each sees only what they need; Pia speaks each one's language.

Bilingual by default

For 30 years the question was: which software should I use?
Today it's: which AI should I talk to?

Built keeping your needs in mindHindi is first-class, never a “language pack.” Devanagari stays Devanagari. Hinglish is the lingua franca — when the shopkeeper switches, so does Pia, mid-sentence.

Hindi (Devanagari)

कल कितना बिका, कौन सी दवाइयाँ ज़्यादा गयीं?

₹42,870 across 168 orders. Top 5: Dolo 650, Pan 40, Azithral 500, Crocin, Telma 40.

Hinglish

Reorder approve kar do — Vinayak ka.

Ji. Vinayak ko bhej diya — 50 strips × ₹25.74 = ₹1,287. ETA: 16 Jul, dopahar.

English

Which batches expire in the next 60 days?

11 batches across 9 SKUs. Combretum-30 (28 strips, 14 Aug) and Pan 40 (16 strips, 22 Aug) lead. Want a markdown plan?

The Eleven · what Pia decides by

Principles are tiebreakers.

When two features are equally justified, when two designs are equally clean — the principles decide. These are the six that show up in front of you. Five more steer what happens behind the curtain.

P1

Talk, don’t tap.

A sentence in your language beats a form, every time. Pia hears the request in the language it arrived in — Hindi, English, Hinglish, voice, photo. The screen is a specialization. The conversation is the baseline.

P2

Every role is a first-class user.

The 19-year-old worker behind the counter gets the same surface as the owner. No reduced-feature tier for staff, no “manager mode” that hides the good buttons. Each role gets a tool pack, copy calibrated to their reading speed, and the same Pia.

P3

Built for the ₹10,000 phone.

The design target is a low-end Android on patchy 4G in a Tier-3 town. First paint under 2 seconds. No blocking calls on hot paths. If it doesn’t run there, it doesn’t ship — modernity is not an excuse to leave half of India behind.

P4

Never surprise the wallet.

No metered surprises, no per-action charges sneaking into the bill. Pricing is transparent and stays where it was — the only motion ever permitted is downward.

P6

Do the boring correct thing.

GST rounding to the right paisa. HSN codes. Batch-wise expiry. Double-entry consistency. Idempotent writes. Audit rows on every action. The unsexy plumbing your CA will quietly thank us for, because we didn’t cut a single corner.

P11

Local is the product.

Hindi is a peer, not a translation. ₹ is the currency. DD-MM-YYYY is the date. The ₹2,500 Epson clone in the shop’s back room prints clean. Pia belongs to Tier-2 India, not San Francisco.

We add a principle only after we’ve argued for it twice and it’s held both times. We delete one only after we’ve violated it twice and been glad we did. Everything else — every feature, every screen, every line of copy — is downstream of these.

Under the hood

An assistant you can trust with your books.

Pia is built India-first — DPDPA 2023 compliant, per-location isolated. No model trained on your data without your written opt-in. Every action lives in an audit row, forever.

DPDPA 2023

Data Protection & Privacy Act compliant. You own your data; we hold it as a fiduciary.

Per-location encryption

Each shop's data is isolated and encrypted at rest with its own key. No cross-tenant peeking.

No training on you

We never train a model on your shop's data without an explicit, written opt-in. The default is no.

Audit row, forever

Every Pia draft. Every approval. Every edit. Stamped, timestamped, exportable. Nothing happens off-ledger.

Why Pia, not the alternatives

Marg was 1992’s answer.
Pia is 2026’s.

The pharmacy software your shop is paying for was, in most cases, an excellent product the year you were born. The category stopped being curious about its own technology around 2009. Here is what that means in practice, and what the alternative looks like.

Primary incumbent

Marg ERP

Marg shipped its first build in 1992. By 2009 it had hit its current visual peak — a WPF desktop app, installed from a disc on a Windows machine that lives on the shop’s LAN.

The owner’s data sits in MSSQL Express on the back-room PC. Adding a worker means a per-seat license and a phone call to the dealer. Updates mean the same call. Hindi support is a font swap, not a language.

Pia is what Marg would have built if it had started in 2026 instead of 1992.

Cloud-mobile incumbents

Vyapar & friends

Vyapar is Marg minus the LAN. Mobile-first, English-default, form-heavy. It was a genuine improvement on the category, and we won’t pretend otherwise.

But every transaction is still a form. AI is a marketing line on the website. The shopkeeper still types the batch number while a customer waits, still navigates menus to do the thing he just said out loud.

Pia is what comes after typing.

Accounting-first ERPs

Tally / generic ERPs

Tally is beautiful software for chartered accountants. It is not software for pharmacists.

The mental model is journal vouchers and ledger groups. The pharmacist’s mental model is “Fair Pharma’s receipt has 9 lines, ₹4,872.” The conceptual gap can’t be papered over with a retail module.

When the right user is your CA, the tool isn’t for you.

CapabilityPiaMargVyaparTally
Built native mobile-firstDesigned for the phone, every role.WPF desktop app, Windows-only.Mobile-first, but form-heavy.Desktop accounting client.
Hindi & Hinglish, first-class (not a font swap)Native Devanagari, mid-sentence code-switch.System font swap; ligatures break.Partial UI, English-default workflows.Translated labels; reports stay English.
AI woven into the daily workflowThe product is the AI loop.No AI surface.A few bolt-on buttons, marketing-tile depth.No AI surface.
WhatsApp as a first-class surfaceDrafts, approvals, standups, OCR — in chat.No native WhatsApp.Share-bill via WhatsApp link.No native WhatsApp.
Installs in seconds (no IT, no dealer call)Open the link. You’re in.Dealer-led install, per-seat licensing.Self-serve install.Per-seat client, dealer-led activation.
Cloud-resident, per-location encryptedEach shop’s data isolated and encrypted.Local MSSQL Express on the back-room PC.Cloud sync, shared schema.TallyPrime Cloud as a paid add-on.
You don’t pick a planPia decides. Locked. Only moves down.Per-seat, AMC renewals, dealer pricing.Tiered plans with feature gates.Tiered editions with feature gates.
Audit row on every action, forever, exportableStamped, timestamped, one-click export.Edit log exists, recovery rarely viable.Limited activity log per entity.Edit log exists, audit trail is paid.
Receipt OCR with one tapPhoto → 9 lines drafted in seconds.Manual entry.Item-scan add-on, single-line.Manual entry.
Worker-grade UI, not owner-onlySame surface for the 19-year-old behind the counter.Power-user UI calibrated to the owner.Lighter UI, still owner-coded copy.Built for the chartered accountant.

Pia Pulse · pricing as a promise

You don't pick a plan.
Pia picks one for you.

30 days free. Pia spends those 30 days getting to know how your shop actually runs. On day 31 she names your number. It's locked from that moment — we never raise it, and if your shop slows down, she lowers it on her own.

₹999/ month · per shopSingle-operator chemist
₹1,999/ month · per shopNeighborhood pharmacy
₹2,999/ month · per shopBusy or clinic-attached
₹4,999/ month · per shopHigh-velocity flagship

One of these is yours. Pia decides which. You'll know on day 31.

Locked at confirmation

We never raise your price. Not on renewal, not on a feature launch, not because models got expensive. The number Pia names on day 31 is the number on day 3,100.

The only motion is downward

If your shop gets quieter for a stretch, Pia drops you a bracket for the next 3 months — automatically. No form to fill, no phone call, no clawback when things pick back up.

No tiers, no gates, no add-ons

A worker on the ₹999 shop has the exact same surface as a worker on the ₹4,999 shop. Every role, every tool, every Pia capability — already included.

Unlimited, period

Unlimited AI writes. Unlimited OCR. Unlimited WhatsApp drafts. The price you see is the only price. No metered surprises, ever.

Open a second shop?

Your old shop pays less, too.

Every new location stacks a discount across the whole org. Same locked-price promise, just lower numbers.

−10%
2–5 locations
−20%
6–15 locations
−25%
16+ locations

Prefer to pay annually?

Save when you do.
−15%

One UPI charge upfront, like a Marg/Tally AMC. Auto-renews unless you opt out 30 days before. We never auto-charge into a price you didn't agree to.

A note from the founder

I'm writing this from Jabalpur, on a Tuesday, at 11pm.

The pharmacist a few streets down has just put his shutter down. He's now reconciling cash, checking what ran out, wondering what's about to expire, and scanning one more supplier receipt by hand. Every. Single. Night.

He didn't become a pharmacist to fill forms. We built Pia for him — not for the dashboard-loving SaaS power-user, not for the demo, not for the analyst. For the 10:14 PM reconciliation that nobody else respects.

If that's your shop, your father's shop, or your neighbour's shop — talk to me. I'll do your setup call myself.

Akshat GuptaFounder · Pia Prescience Private Limited

Photo a receipt.
Pia drafts the rest.

30 days free. Setup included. We'll import your last 20 receipts so Pia knows your catalog before day 1.

Try Pia free for 30 daysTalk to the founder on WhatsApp